FOLDED MARKETING

CEO Command

Systems healthy
TODAY'S BRIEF

Here’s what needs your attention.

Folded OS turns business and marketing data into decisions, actions and measurable outcomes.

AI CEO ONLINE
Monthly Revenue $84,260 +11.8% vs last month
Qualified Pipeline $126,400 18 active opportunities
Clients At Risk 2 Needs review today
Marketing ROAS 4.7× +0.6× this month
DECISION DESK

3 decisions need you

Priority
CLIENT RISK

Kobie Clinic lead volume has dropped 24%

Google Ads search campaigns show weaker conversion efficiency over the last 14 days.

OPPORTUNITY

Founder-led Reels are outperforming static posts by 2.7×

Increase founder-led educational content from 2 to 4 pieces per week.

SALES

$18,400 in proposals have been open for more than 7 days

Folded CEO recommends launching a personalised follow-up sequence today.

TODAY

CEO Priority Queue

4 actions
AI
Folded Operator

12 systems checked. 4 recommendations prepared. No critical automation failures.

BUSINESS PULSE

Agency performance at a glance

Mar
Apr
May
Jun
Jul
Aug
Ad Spend$21,420Meta + Google
Leads638+14.2%
Blended CPL$33.57-8.4%
Attributed Revenue$101,1804.7× ROAS
CHANNEL COMMAND

Performance by channel

ChannelSpendLeadsCPLRevenueROASStatus
Meta Ads$12,800416$30.77$66,4005.2×Scaling
Google Ads$8,620222$38.83$34,7804.0×Review
Organic Social—74—$9,200—Strong
Email$48039$12.31$7,84016.3×Strong
AI TEAM

Your Folded workers

AI
Ask Folded CEOUsing Folded Marketing Brand Brain
I’ve reviewed the connected business, sales and marketing data. What would you like to work on?
CONTENT STUDIO

Strategy → create → approve → publish → learn

IDEA

3 mistakes clinics make with paid social

Founder Reel · Education · Awareness

DRAFT

Behind the strategy: why we changed the offer

Carousel · Authority · Consideration

APPROVED

Case study: reducing CPL by 31%

Reel · Proof · Conversion

CONNECTORS

Data sources powering Folded OS

MVP
M
Meta AdsCampaigns, spend, leads, creatives
G
Google AdsCampaigns, keywords, conversions
A
Google Analytics 4Traffic, events, conversion paths
S
Search ConsoleSEO queries, pages, visibility
C
CRMLeads, deals, revenue attribution
$
StripeSubscriptions, MRR, billing
AI
OpenAIAgents, analysis, content generation
IMG
Image GenerationCampaign creative and social assets
DATA FLOW

How the product works

Connectors
→
Folded Data Layer
→
Brand Brain
→
AI + Decision Engine
→
Actions